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servietten weihnachten
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great215avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€52K€52K/yr · 717K searches
Avg price
Bad€4.35avg listing price — sweet spot $15–$100
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
Price range
Bad€2.61–€11.76cheapest to priciest tracked listing — scored on the share inside $15–$100