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Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great198.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good€4.35–€35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.86avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€107K€107K/yr · 107K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-53.0%90-day search growth — must beat 0% to launch