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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great410.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.44avg listing price — sweet spot $15–$100
Price range
Okay€6.84–€19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€54K€54K/yr · 31K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand