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schmand weg
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good560.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.22avg listing price — sweet spot $15–$100
Price range
Good€6.59–€27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€124K€124K/yr · 56K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand