57
schlafpflaster
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible44.82avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.88–€25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Avg price
Okay€9.73avg listing price — sweet spot $15–$100
Market size
Bad€27K€27K/yr · 54K searches