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50

scheidenpilz

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 72Growth 23Conversion 91Competition 16Returns 100Price range 65Avg price 59Brand share 8Review moat 53Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€786K

€786K/yr · 548K searches

Price range

Good€7.21–€29.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.07

avg listing price — sweet spot $15–$100

Review moat

Good1,365

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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