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Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 477K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good840.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€192.07avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad€8.01–€966.15cheapest to priciest tracked listing — scored on the share inside $15–$100