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Worth a lookShows low returns (1.3%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great303.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.79–€21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€101K€101K/yr · 225K searches
Avg price
Bad€7.56avg listing price — sweet spot $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch