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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Good903.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.23avg listing price — sweet spot $15–$100
Price range
Okay€3.63–€25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€133K€133K/yr · 67K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand