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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 94Competition 3Returns 100Price range 55Avg price 68Brand share 0Review moat 80Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great399

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.13

avg listing price — sweet spot $15–$100

Price range

Good€6.70–€25.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€129K

€129K/yr · 78K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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