45
rotlichtlampe
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible€4.0M€4.0M/yr · 2.2M searches
Avg price
Great€50.95avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€4.80–€149.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,189.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Signals High Price