56
roter reis
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great€15.63avg listing price — sweet spot $15–$100
Review moat
Good686.74avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.31–€29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€116K€116K/yr · 79K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch