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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.60–€21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.79avg listing price — sweet spot $15–$100
Review moat
Bad7,537.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad€64K€64K/yr · 80K searches
Brand share
Bad97%top-5 brand share — brand-locked demand