38
red light
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Review moat
Good539.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay€182.51avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad€82K€82K/yr · 68K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€13.43–€1115.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.7%90-day search growth — must beat 0% to launch