44
recovery boots
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good848.43avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay€166K€166K/yr · 88K searches
Avg price
Okay€289.67avg listing price — sweet spot $15–$100
Price range
Bad€44.40–€686.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate