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razor blades
Launch itA $6.9M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible€6.9M€6.9M/yr · 2.7M searches
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€23.05avg listing price — sweet spot $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Great€3.49–€53.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,996.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand