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Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€21.72avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great€2.85–€68.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great472.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€265K€265K/yr · 374K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-21.0%90-day search growth — must beat 0% to launch