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Worth a lookShows low returns (0.8%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.46–€22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Avg price
Okay€10.62avg listing price — sweet spot $15–$100
Review moat
Bad4,090.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad€69K€69K/yr · 171K searches