55
pinotape
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great404.61avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.04avg listing price — sweet spot $15–$100
Price range
Good€7.68–€33.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Market size
Okay€169K€169K/yr · 95K searches
Brand share
Bad97%top-5 brand share — brand-locked demand