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Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible26.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,986.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.06avg listing price — sweet spot $15–$100
Price range
Okay€4.49–€19.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€114K€114K/yr · 39K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-55.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand