40
ovulationstest 10 miu
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.20avg listing price — sweet spot $15–$100
Price range
Bad€5.21–€18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,900.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad€22K€22K/yr · 27K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch