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outdoor hemd
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible€28.87avg listing price — sweet spot $15–$100
Price range
Great€8.02–€90.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good609.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Bad€42K€42K/yr · 176K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns