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Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,032.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.16–€23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad€67K€67K/yr · 81K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch