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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.09avg listing price — sweet spot $15–$100
Price range
Good€5.80–€32.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€413K€413K/yr · 217K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,888.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand