43
ora
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€21.38avg listing price — sweet spot $15–$100
Price range
Great€5.19–€48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 88K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch