44
nose tape
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good717.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.45avg listing price — sweet spot $15–$100
Price range
Bad€4.00–€17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad€58K€58K/yr · 74K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch