53
niacin
Worth a lookShows low returns (0.1%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.13avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good€7.59–€24.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,806.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay€147K€147K/yr · 98K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch