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Skip itSoft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.48avg listing price — sweet spot $15–$100
Price range
Good€5.38–€25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,849.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad€72K€72K/yr · 34K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-66.1%90-day search growth — must beat 0% to launch