54
nattokinase
Worth a lookShows low returns (0.1%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.46avg listing price — sweet spot $15–$100
Review moat
Great436.2avg incumbent reviews — the moat a new listing must climb
Price range
Great€11.31–€26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€545K€545K/yr · 264K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand