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Worth a lookShows searches that convert (18.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible€40.40avg listing price — sweet spot $15–$100
Review moat
Good645.92avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.99–€131.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€161K€161K/yr · 22K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch