49
nac
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€18.05avg listing price — sweet spot $15–$100
Price range
Great€12.89–€23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good802.69avg incumbent reviews — the moat a new listing must climb
Market size
Good€531K€531K/yr · 693K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf