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29

mysheepi

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 8Conversion 10Competition 14Returns 19Price range 95Avg price 92Brand share 17Review moat 35Quality gap 92

Price range

Incredible€26.44–€73.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€52.26

avg listing price — sweet spot $15–$100

Review moat

Okay2,988.22

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

Market size

Bad€10K

€10K/yr · 22K searches

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