57
mushroom coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€20.97avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great266.67avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.55–€45.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay€170K€170K/yr · 324K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf