49
mullein
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great285.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.16avg listing price — sweet spot $15–$100
Price range
Okay€6.18–€21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad€62K€62K/yr · 41K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch