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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.04avg listing price — sweet spot $15–$100
Price range
Great€8.66–€43.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,017avg incumbent reviews — the moat a new listing must climb
Market size
Okay€145K€145K/yr · 73K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand