54
mouth tape
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($4.39–$11.72) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great193.12avg incumbent reviews — the moat a new listing must climb
Market size
Good€470K€470K/yr · 472K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad€8.01avg listing price — sweet spot $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Price range
Bad€4.39–€11.72cheapest to priciest tracked listing — scored on the share inside $15–$100