54
milbenspray
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.77avg listing price — sweet spot $15–$100
Review moat
Good955.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€10.31–€21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€301K€301K/yr · 183K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf