50
massageöl
Worth a lookShows low returns (0.2%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good€784K€784K/yr · 1.0M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,915.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.47avg listing price — sweet spot $15–$100
Price range
Okay€2.70–€19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch