40
massage set
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great€17.38avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good€4.64–€41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good912.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Market size
Bad€23K€23K/yr · 67K searches