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Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.39avg listing price — sweet spot $15–$100
Market size
Okay€160K€160K/yr · 219K searches
Price range
Okay€6.08–€19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,373.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.0%90-day search growth — must beat 0% to launch