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57

maltodextrin

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 62Conversion 95Competition 6Returns 100Price range 85Avg price 83Brand share 9Review moat 81Quality gap 58

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Price range

Great€12.23–€33.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.09

avg listing price — sweet spot $15–$100

Review moat

Great390

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€384K

€384K/yr · 175K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

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