52
lush
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Good€102.12avg listing price — sweet spot $15–$100
Review moat
Good685avg incumbent reviews — the moat a new listing must climb
Market size
Good€682K€682K/yr · 346K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€19.60–€327.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand