54
longpapers mit tips
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.33avg listing price — sweet spot $15–$100
Price range
Good€1.97–€46.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939.42avg incumbent reviews — the moat a new listing must climb
Market size
Good€564K€564K/yr · 255K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand