53
lecithin
Worth a lookShows low returns (0.1%), but soft demand (-19.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great234.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.69avg listing price — sweet spot $15–$100
Price range
Good€3.33–€30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay€246K€246K/yr · 146K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.4%90-day search growth — must beat 0% to launch