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lax vox
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great414.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.41avg listing price — sweet spot $15–$100
Price range
Good€5.74–€39.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€169K€169K/yr · 103K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand