51
lavendel kerze
Worth a lookShows low returns (0.5%), but a small market ($33K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good837.42avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.87avg listing price — sweet spot $15–$100
Price range
Okay€1.92–€22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad€33K€33K/yr · 48K searches