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Skip itSoft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Good€8.12–€32.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,057.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.45avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€105K€105K/yr · 63K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-16.4%90-day search growth — must beat 0% to launch