53
lactoferrin
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€24.72avg listing price — sweet spot $15–$100
Review moat
Great242.23avg incumbent reviews — the moat a new listing must climb
Price range
Great€8.18–€54.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€212K€212K/yr · 106K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality