58
l theanin
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great€1.1M€1.1M/yr · 637K searches
Avg price
Great€15.96avg listing price — sweet spot $15–$100
Review moat
Good921.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good€9.29–€21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch