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Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.42avg listing price — sweet spot $15–$100
Price range
Good€11.02–€25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,142avg incumbent reviews — the moat a new listing must climb
Market size
Bad€66K€66K/yr · 33K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch